Industry sources have confirmed to Storyboard18 that OMG has won the entire media mandate for Tata Motors PVs.
Tata Motors is undergoing multiple changes in the organization and at the agency level.
Total passenger vehicle sales rose 2 per cent to 47,983 units last month from 47,107 units in April 2023.
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Auto brands are adopting new and simpler logos. Here’s why.
Brands focus on awareness creation and myth busting exercises, community building, influencer engagement and mainstream promotions.
The company’s viral campaign featuring the popular influencer promoting Tata Punch has garnered attention and a thumbs up. Here's why.
When it comes to Indian consumers, utility trumps novelty. However, it’s not all number crunching and utilitarian logic, as far as the Indian EV buyer is concerned.
Watch Chandra talk about TaMo’s EV pipeline, roadmap for expanding in the electric space and more with Storyboard18’s Delshad Irani.