Brand Makers
Digital adex to grow to 47% of total ad spend in 2025: Prashant Puri of AdLift
Prashant Puri, co-founder of AdLift, talks about privacy-first marketing, and how digital ad spends have grown 8–20% year on year for its clientele. The adtech agency plans to cross 140 clients, and double its revenues in FY26 with global expansion push and AI-led martech stack.