TECHNOLOGY

How it Works

'India doing very well, increase manufacturing in America': Donald Trump tells Apple CEO Tim Cook

Apple is gradually reducing its reliance on China and has been ramping up production in India. The Cupertino-based company has targeted its India-based output to 25% by 2028.

Advertising

AI vs. Agencies: Mark Zuckerberg's vision of ad disruption sparks debate in India

While the Meta founder sees a streamlined, data-driven system replacing creative and strategic intermediaries, industry leaders aren’t so sure.

Brand Makers

MIB advisory's impact: Apple, Spotify, YouTube continue streaming of Pakistan-origin material

Platforms must weigh not just legal obligations but also public sentiment, as ignoring national sensitivities can erode brand trust and invite reputational risk.

Brand Makers

Influencer-driven shopping opens backdoor to your payment data, says IIGC report

Adding to these concerns is the rise of AI influencers; these are digital avatars that appear human but are entirely machine-generated. While they represent a futuristic marketing tool, they come with their own set of ethical dilemmas.

Special Coverage

Despite government advisory, Pakistani content remains accessible on Spotify

In practice, platforms may choose to proactively remove some content to mitigate risks of government backlash or public criticism, but this is a business decision, not a legal obligation, according to a legal expert.

Gaming

EXCLUSIVE: MIB to build first regional IICT centre in Hyderabad’s IMAGE Tower

Modelled after India's top institutes like IITs and IIMs, IICT aims to provide world-class training for creative professionals.

Brand Marketing

Blinkit pushes into smaller cities amid intensifying quick-commerce competition

Zomato’s Blinkit is expanding into smaller Indian cities as it faces rising competition and shifting profitability dynamics in the quick commerce market.

Advertising

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The DOJ argues data sharing is crucial to fostering competition. Google has resisted the proposal, with CEO Sundar Pichai citing concerns over intellectual property and user privacy.

Brand Makers

“We’ll work together first, demarcate later”: Shashi Sinha on the new leadership structure at IPG Mediabrands

The new dual-leadership model with Shashi Sinha and Amardeep Singh at the helm is expected to remain in place for at least the next three years, as IPG Mediabrands positions itself for sustained growth and a seamless transition under Omnicom’s ownership.

How it Works

Big tech's role?: Misinformation outpaced moderation as India-Pak tensions ignited digital crossfire

As geopolitical tensions surged, digital platforms struggled to contain a wave of misinformation, exposing cracks in regulation, moderation, and crisis response.

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