TRENDS

How it Works

75% of women in comms seek upskilling, bias persists: WICCI iLead report

According to the report, women make up 65% of the PR industry, yet they continue to face unconscious bias, limited mentorship, pay inequities and barriers to workforce re-entry.

How it Works

'I eat makhana 300 days a year': PM Modi promotes superfood from Bihar

PM Modi emphasized the need to boost makhana production to increase exports, highlighting the crop's potential as a superfood and its growing popularity in Indian cities.

Digital

Pushpa 2 supports Hindi cinema amid declining revenues: Report

According to a report by Ormax Media, dubbed films accounted for a striking 31% of Hindi cinema’s total box office earnings in 2024.

How it Works

Gen Z and Millennials unveil the 10 most cringeworthy office jargon

New research shows younger workers are rolling their eyes at dated corporate jargon—here's why.

How it Works

Regional divide: Paytm and PhonePe dominate North India, Google Pay leads in the South

PhonePe pushes global boundaries, amidst regional growth challenges and WhatsApp Pay expands financial inclusion efforts across India despite rising cyber fraud concerns.

How it Works

Gaming destinations inspire 57% of Indian travellers: Skyscanner

67% of Indian travellers take a video game console away with them on holiday.

How it Works

16 mn new credit cards added in FY 2023-24, total reaches 100 mn: Report

Debit cards have seen a dip in both transactions volume and value owing to the shift in preferences by cardholders.

How it Works

49 percent Gen Z dream of destination wedding, outpacing millennials: Skyscanner

85% of Indians opt for destination weddings, as per the report.

How it Works

75 percent experts believe that people will increasingly adopt a climatarian diet: Godrej Report

Crafted with insights from over 190 hought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the trends in sustainable food practices.

How it Works

India’s traditional PC market ships 3.07 million units in Q1 2024; up 2.6 percent YoY

HP Inc. led the market with a share of 30.1 percent in Q1 of 2024.

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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