TRENDS

Special Coverage

Lenskart’s DRHP discloses promoter Sumeet Kapahi unable to locate B.Com degree from DU

Digital

Coffee Raves brew a new morning culture in Indian cities

How it Works

75% of women in comms seek upskilling, bias persists: WICCI iLead report

How it Works

'I eat makhana 300 days a year': PM Modi promotes superfood from Bihar

Digital

Pushpa 2 supports Hindi cinema amid declining revenues: Report

How it Works

Gen Z and Millennials unveil the 10 most cringeworthy office jargon

Brand Marketing

Regional divide: Paytm and PhonePe dominate North India, Google Pay leads in the South

Brand Marketing

Gaming destinations inspire 57% of Indian travellers: Skyscanner

Digital

16 mn new credit cards added in FY 2023-24, total reaches 100 mn: Report

Brand Marketing

49 percent Gen Z dream of destination wedding, outpacing millennials: Skyscanner

How it Works

75 percent experts believe that people will increasingly adopt a climatarian diet: Godrej Report

How it Works

India’s traditional PC market ships 3.07 million units in Q1 2024; up 2.6 percent YoY

How it Works

Tablet shipments show signs of recovery; total 30.8 million units

How it Works

Apple and Samsung dominate top 10 best-selling smartphones list for Q1 2024: Report

How it Works

India smartphone market volume up 8 percent YoY; Value up 18 percent YoY

How it Works

Consumer durables to witness a significant surge in harsh summer

Advertising

Brands have started to celebrate the progressive gender roles and portrayals: Report

Advertising

Less than 1 percent of ads feature members of the LGBTQIA community or people with disabilities: Report

Brand Marketing

Indians have increased their spending on dieticians by 125 percent in FY 24: Report

Brand Marketing

41 percent Indians prefer Spotify podcast; 71 percent GenZs tune in to podcasts each week: Report

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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