WAVES-2025

How it Works

WAVES 2025 gathers industry leaders to discuss Indian cinema’s international expansion

At WAVES 2025, industry icons call for international distribution, cross-border collaborations, and smarter tech adoption to put India on the global cinema map.

How it Works

WAVES Bazaar 2025 secures Rs 250 crore in deals, unveils major global alliances: MIB Secretary Sanjay Jaju

At its debut edition, WAVES Bazaar 2025 has already recorded deals worth over ₹250 crore, with that number expected to cross ₹400 crore over the coming days, announced Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, at the event in Mumbai.

Brand Makers

“We want to build with India, for India”: OpenAI’s Pragya Misra on AI’s expanding role in storytelling, business and innovation

India is OpenAI’s second-largest and fastest-growing market, says Pragya Misra, Public Policy and Partnerships Lead at OpenAI in India, as she outlines the company’s deep commitment to empowering Indian creators, MSMEs, and entrepreneurs through AI-driven tools and localised innovation.

How it Works

Instagram tops user attention, North India favours Tinder; Gaming up by 30%: Lumikai

Users in South also spend the most time on interactive media platforms (Instagram, Music, OTT etc.) clocking in at 1.6x the baseline usage, compared to 1.3x in the West, and just 1x in the East and North

How it Works

Policies are never frozen, always evolving documents: Prasar Bharati CEO Gaurav Dwivedi

In an exclusive conversation with Storyboard18, Prasar Bharati CEO Gaurav Dwivedi shed light on the public broadcaster's role in democratising content, and the evolving landscape of content creation and distribution in India.

Brand Makers

YouTube is a core part of India’s advertising ecosystem: Ajay Vidyasagar of YouTube

In an exclusive conversation with Storyboard18, Ajay Vidyasagar, MD, YouTube, Southeast Asia and Emerging Markets, highlighted how India is not only keeping pace with global trends but in many ways setting them.

How it Works

Instagram's Adam Mosseri on India setting global benchmarks in social media habits

At WAVES 2025, Adam Mosseri, Head of Instagram, revealed, “India's diversity in language and culture is reflected in its content. The country has led in areas like subtitle translation and audio dubbing. There’s a lot the world can learn from how India bridges linguistic and cultural gaps across states and languages.”

How it Works

Prasar Bharati CEO Gaurav Dwivedi calls for stronger public-private partnerships, hyperlocal content focus at WAVES 2025

In a panel discussion at WAVES 2025, Dwivedi underscored Prasar Bharati’s legacy as a content enabler and advocated for a renewed push for digital-first, diverse storytelling across genres and languages through WAVES OTT.

How it Works

EAM Jaishankar, Union Minister Ashwini Vaishnaw urge for cultural pluralism, tech collaboration at WAVES Global Media Dialogue

At the Global Media Dialogue on day two of WAVES 2025, the Ministers advocated for a more inclusive global media landscape by championing cultural heritage, embracing innovation, and fostering cross-sector partnerships to drive the future of the creative economy.

Television

'I’m personally invested': PM Modi’s CEO roundtable sets the tone for global ambition

The meeting, held shortly after PM Modi's keynote address at the WAVES 2025 in Mumbai, brought together a powerhouse of Indian and global leaders under one roof.

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