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Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Culver Max Entertainment Private Limited, who owns and operates Sony Sports Network has announced the acquisition of exclusive television rights for T20 cricket spectacle Major League Cricket (MLC) for one year in India.
The second edition of the league will kickstart with reigning champions MI New York facing Seattle Orcas in the opener at Church Street Park, Morrisville and will be live telecast in India 6th July 2024. The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024.
A major share from the ongoing cricket revolution in the United States can be attributed to MLC, which has attracted eyeballs of India’s evergreen cricket fraternity. The participation from Indian cricket franchises Mumbai Indians, Kolkata Knight Riders and Chennai Super Kings brings a whole new level of excitement for fans of the respective teams. Some of the most popular cricketers including Quinton de Kock, Marcus Stoinis, Nicholas Pooran are expected to feature in the upcoming edition of the league.
The MLC’s second season features an all-star lineup of announcers, including the former captain of the Indian national cricket team Sunil Gavaskar, Pakistani legendary bowler Wasim Akram, former New Zealand and Auckland cricketer Danny Morrison, alongside Daren Ganga, Pommie Mbangwa, Matthew Hayden, Chris Morris, Natalie Germanos, Scott Styris, and Mike Haysmen.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.