Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

For decades, degrees from elite universities such as Stanford were widely viewed as reliable gateways to top jobs in the technology sector. That assumption is now being challenged as artificial intelligence reshapes entry-level work and employers reconsider how they assess talent.
According to a report by Fortune, Google co-founder Sergey Brin recently told engineering students at Stanford that academic choices should be driven by interest rather than fear of automation. Brin cautioned that AI is capable across disciplines and said switching fields solely to avoid automation risks may be misguided.
Brin’s remarks reflect broader changes inside Google itself. Once known for prioritising academic pedigree, the company has steadily reduced its reliance on college degrees as a hiring requirement. Data cited in the report shows that the share of Google job postings requiring a degree fell sharply between 2017 and 2022.
Other major technology firms, including Microsoft, Apple and Cisco, have also moved towards skills-based hiring, reducing formal degree requirements for several roles.
The shift is not confined to Silicon Valley. JPMorgan Chase CEO Jamie Dimon has said that elite education does not necessarily correlate with workplace effectiveness, while Palantir CEO Alex Karp has argued that academic background becomes irrelevant once employees are evaluated on performance.
Hiring experts say this approach is gaining traction across industries, with employers increasingly recognising that strict credential requirements can exclude capable candidates with non-traditional backgrounds.
As companies place greater emphasis on demonstrable skills and practical experience, universities may be forced to reconsider their role in the labour market. While higher education is unlikely to lose relevance, its function as a default gatekeeper to opportunity appears to be weakening.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreLooking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.