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Brand Makers

Felix Baumgartner, 'Fearless Felix' who jumped from the edge of space, dies at 56

The famed adventurer passed away in a tragic paraglider crash on July 17 in Porto Sant'Elpidio, a coastal city in eastern Italy.

Social Media

What really happened at the Coldplay concert with Astronomer's CEO and HR chief

An unexpected Coldplay concert moment put Astronomer executives Andy Byron and Kristin Cabot in the spotlight, raising questions and sparking online debate.

Social Media

From Infamy to Focus! Soham Parekh moves on, but says ‘nothing’s changed’ since moonlighting scandal

“My life hasn’t changed one bit,” Parekh recently wrote on X, sharing a casual reply to someone asking how he juggled such intense workloads, “I love what I do. Lol... I don’t have anything else to do.”

Brand Marketing

Airtel-Perplexity AI tie-up sparks online chatter over Apple, ads, and AI adoption

Bharti Airtel offers one-year free Perplexity Pro subscription to users, prompting discussions on Apple interest, ad revenue potential, and AI adoption in India.

Brand Makers

Failed NEET, landed Rolls-Royce: Who is Rithuparna KS and how did she get a Rs 72 lakh offer at 20?

The 20-year-old from Koduru in Karnataka’s Thirthahalli taluk is preparing to move to Texas, USA, to join Rolls-Royce’s Jet Engine Manufacturing Division.

Brand Makers

Karnataka defers action on RCB stampede, criminal charges loom for organizers

Acknowledging the absence of a formal crowd management policy, the government is now actively drafting a Standard Operating Procedure (SOP) to prevent similar incidents at future events, aiming to outline mandatory measures for all stakeholders.

How it Works

Sports and Athleisure brands under consumer scrutiny amid rising eco expectations: Report

India’s sustainability conversation remains largely apolitical and compliance driven, creating a low-risk environment for brand engagement. Yet, this neutrality also presents a strategic choice: brands can either stay within the comfort zone of policy-safe narratives, or lean into value-driven, emotionally resonant storytelling.

Brand Marketing

FIFA to open 2026 World Cup ticket applications on September 10

The 2026 edition of the tournament will be jointly hosted by Canada, Mexico, and the United States, and is set to begin on June 11 at the iconic Azteca Stadium in Mexico city.

Brand Marketing

From Orange Groves to Global Icon: Disneyland turns 70

Opened on July 17, 1955, Disneyland was the first theme park built under the direct supervision of Walt Disney. Constructed on former orange groves in Anaheim, the park introduced immersive attractions, themed lands, and robotic characters, setting a new standard in family entertainment.

How it Works

Beyond the Beach! Why “Quiet Vacationing” signals a trust deficit at work

Nearly 4 in 10 millennial employees admit to having taken covert vacations without informing their bosses, far more than Gen Z, Gen X, or boomers.

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