All the highlights from the 19th edition of IAMAI's marketing conclave

Catch all the highlights from the 19th edition of Internet and Mobile Association of India (IAMAI)'s Marketing Conclave held in Mumbai.

By  Storyboard18| Dec 4, 2023 10:01 AM
In collage - MVS Murthy, CMO at Federal Bank, Snehal Khanoor, co-founder and CEO at TrulyMadly.com, Milind Pathak, chief business officer at Route Mobile and Shilpi Kapoor, CMO at Airtel Payments Bank.

IAMAI organised the 19th edition of MarCon on the 22nd November in Mumbai. This year the focus was on understanding technology’s evolving role in marketing and the emergence of new domains and exciting opportunities for growth and innovation.

The conference included several stimulating panel discussion, fireside chats and keynote speeches from industry stalwarts on intriguing topics ranging from tech-powered Bharat, regulatory insights and industry collaboration for sustainable growth in digital advertising and marketing, the future of digital platforms, Artificial Intelligence, CTV, content marketing and more.

First Published onDec 4, 2023 10:00 AM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation

Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.