Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

IAMAI organised the 19th edition of MarCon on the 22nd November in Mumbai. This year the focus was on understanding technology’s evolving role in marketing and the emergence of new domains and exciting opportunities for growth and innovation.
The conference included several stimulating panel discussion, fireside chats and keynote speeches from industry stalwarts on intriguing topics ranging from tech-powered Bharat, regulatory insights and industry collaboration for sustainable growth in digital advertising and marketing, the future of digital platforms, Artificial Intelligence, CTV, content marketing and more.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreLooking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.