Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
In conversation with IKEA India’s Anna Ohlin
Ohlin the brand’s latest brand campaign ‘Ghar Aa Jao’ and more
Anna Ohlin, Country Marketing Manager, Ikea India
IKEA India announced its new brand positioning – Ghar Aa Jao, Come home to IKEA, with an integrated campaign across markets. The new positioning is aimed at creating a deeper sense of emotional and rational connect with the customers.
In an exclusive conversation with Storyboard18’s Shibani Gharat, Anna Ohlin, country marketing manager, IKEA India, spoke more on the campaign. Listen in.
“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.