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In conversation with IKEA India’s Anna Ohlin
Ohlin the brand’s latest brand campaign ‘Ghar Aa Jao’ and more
Anna Ohlin, Country Marketing Manager, Ikea India
IKEA India announced its new brand positioning – Ghar Aa Jao, Come home to IKEA, with an integrated campaign across markets. The new positioning is aimed at creating a deeper sense of emotional and rational connect with the customers.
In an exclusive conversation with Storyboard18’s Shibani Gharat, Anna Ohlin, country marketing manager, IKEA India, spoke more on the campaign. Listen in.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreDiageo India CEO Praveen Someshwar joins Grand Jury of Storyboard18 Awards for Creativity
Praveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.