Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
IKEA India announced its new brand positioning – Ghar Aa Jao, Come home to IKEA, with an integrated campaign across markets. The new positioning is aimed at creating a deeper sense of emotional and rational connect with the customers.
In an exclusive conversation with Storyboard18’s Shibani Gharat, Anna Ohlin, country marketing manager, IKEA India, spoke more on the campaign. Listen in.
For Puneet Chandok, leadership is as much about the inner journey as it is about external results.
Read MoreAI is a powerful enabler but an incomplete substitute. It can draft, polish, and analyse. It can predict trends and scale outreach. But in the high-stakes moments of crisis communications when trust is on the line and nuance matters most — it is human judgment, creativity, and relationships that carry the day.