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Marketing Recoded – Season 2 ft. Mercedes-Benz India's Santosh Iyer
With two decades of diverse experience in the Indian automobile domain, Santosh Iyer has worked across functions including sales, marketing, retail, customer service, and corporate affairs.
What does it take to be a modern marketer?
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
In this episode, watch Santosh Iyer, vice president – marketing & sales, and MD designate, Mercedes-Benz India talk about why crisis is the best time to change and how marketers should leverage opportunities during tough times. The German luxury carmaker promoted Iyer as the managing director & CEO of the Indian operations in August 2022. His new role is effective from January 1, 2023. He has been heading the marketing and customer service efforts of the brand in India for close to seven consecutive years.
With two decades of diverse experience in the Indian automobile domain, Iyer has worked across functions including sales, marketing, retail, customer service, and corporate affairs.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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