Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Marketing Recoded – Season 2 ft. Mercedes-Benz India's Santosh Iyer
With two decades of diverse experience in the Indian automobile domain, Santosh Iyer has worked across functions including sales, marketing, retail, customer service, and corporate affairs.
What does it take to be a modern marketer?
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
In this episode, watch Santosh Iyer, vice president – marketing & sales, and MD designate, Mercedes-Benz India talk about why crisis is the best time to change and how marketers should leverage opportunities during tough times. The German luxury carmaker promoted Iyer as the managing director & CEO of the Indian operations in August 2022. His new role is effective from January 1, 2023. He has been heading the marketing and customer service efforts of the brand in India for close to seven consecutive years.
With two decades of diverse experience in the Indian automobile domain, Iyer has worked across functions including sales, marketing, retail, customer service, and corporate affairs.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.