Agency News
Why advertising agencies can no longer afford single-sector dependence
An Italian administrative court has slashed a massive fine imposed on Amazon, ruling that the penalty should be reduced from 1.13 billion euros ($1.32 billion) to an estimated 750 million euros, Reuters reported.
The Lazio administrative court upheld the findings of Italy's antitrust regulator that Amazon abused its dominant position in the e-commerce logistics sector, but challenged the calculation of the original penalty.
The judges said the watchdog failed to adequately justify the discretionary 50% surcharge it added to the base fine.
The recalculated penalty makes it one of the largest fines levied against a U.S. tech giant in Europe, though notably lower than the record-setting figure announced in 2021.
Amazon was originally fined for allegedly restricting competition by favouring its own logistics services in Italy's booming e-commerce market.
At the same time, the sanction was among the most severe penalties faced by a major tech company in the European Union, the report added.
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.