Advertising
‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh
Mastercard's Raja Rajamannar on AI and its impact on society
Raja Rajamannar, global CMO of Mastercard talks to Storyboard18's editor Delshad Irani about the urgent need to educate & sensitise regulators on AI & its impact on society and businesses.
Raja Rajamannar, global CMO of Mastercard
Storyboard18’s editor Delshad Irani spoke to Raja Rajamannar, chief marketing and communications officer and president - healthcare business at Mastercard, at the Mastercard villa at Cannes Lions 2023, on the impact of artificial intelligence (AI), especially generative AI, and how marketing is on the path to disruptive change.
Rajamannar, who has been a huge proponent of getting on the technology bandwagon and has written a book on it with an entire chapter on AI, says traditional AI has been on the market for at least seven to eight years. Mastercard, for example, has developed lots of capabilities, including digital marketing initiatives in Singapore that led to four- to eight-fold improvements and reduced the response time for Request For Proposals (RFPs) from seven weeks to four hours.
Watch here.
SPOTLIGHT
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.