Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Ogilvy's Devika Bulchandani & Liz Taylor on their relationship with each other, personal goals and more
Devika Bulchandani global CEO and Liz Taylor, global CCO at Ogilvy talk about their relationship with each other, client relationships, the burden of running a legacy ad agency and more.
Devika Bulchandani global CEO and Liz Taylor, global CCO at Ogilvy in conversation with Storyboard18's Delshad Irani.
Devika Bulchandani global CEO and Liz Taylor, global CCO at Ogilvy catch up with Storyboard18's editor Delshad Irani to talk about the relationship the two CXOs share, how they met, how Bulchandani pitched the job to Taylor to bring her on board and what it takes to run a legacy ad agency in today's times. They also spoke about the personal goals they set for themselves when they arrived at Ogilvy and how much of it have they managed to accomplish.
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SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
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