Digital
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Pernod Ricard's Kartik Mohindra on crowning India as a premier global whisky maestro
Kartik Mohindra, CMO, Pernod Ricard India talks about the market for single malt in India, the marketing and advertising strategies that are undertaken to promote liquor, and the key trends to watch for.
Kartik Mohindra, CMO, Pernod Ricard India
French spirits manufacturer Pernod Ricard, known for its brands such as Chivas Regal, Jameson, Absolut and Blenders Pride, recently launched its first premium Indian single malt brand Longitude77. Now as we step in 2024, Pernod Ricard is taking their new Indian single malt brand to global markets. Ahead of their Dubai launch, in a special chat, Storyboard18 caught up with Kartik Mohindra, CMO, Pernod Ricard India, to understand the market for single malt in India, the marketing and advertising strategies that are undertaken to promote liquor, and the key trends to watch for.
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SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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