Gaming
From Valsad to SC: Justice Pardiwala holds fate of $3 billion gaming industry, 2 lakh jobs
Pernod Ricard's Kartik Mohindra on crowning India as a premier global whisky maestro
Kartik Mohindra, CMO, Pernod Ricard India talks about the market for single malt in India, the marketing and advertising strategies that are undertaken to promote liquor, and the key trends to watch for.
Kartik Mohindra's predecessor, Sachin Mehta will be taking up an international role, within the WG&S business, as managing director, Canada.
French spirits manufacturer Pernod Ricard, known for its brands such as Chivas Regal, Jameson, Absolut and Blenders Pride, recently launched its first premium Indian single malt brand Longitude77. Now as we step in 2024, Pernod Ricard is taking their new Indian single malt brand to global markets. Ahead of their Dubai launch, in a special chat, Storyboard18 caught up with Kartik Mohindra, CMO, Pernod Ricard India, to understand the market for single malt in India, the marketing and advertising strategies that are undertaken to promote liquor, and the key trends to watch for.
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Read MoreExplained: What the Online Gaming Bill means for the industry, users and platforms
The Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.