Brand Makers
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Storyboard18 x Momo Media: Let's Talk - Jingles in Indian Advertising
What are jingles? How did it evolve? What's the anatomy of an ad jingle? How do you make jingles that become earworms for millions and transcend generations? What's the future of ad jingles in a TikTok-era? We answer all these questions and more in the latest episode of Let's Talk - a Storyboard18 and Momo Media collaboration.
Watch how jingles manage to create a buzz in Indian advertising
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
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