Advertising
Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?
Storyboard18 x Momo Media: Let's Talk - Jingles in Indian Advertising
What are jingles? How did it evolve? What's the anatomy of an ad jingle? How do you make jingles that become earworms for millions and transcend generations? What's the future of ad jingles in a TikTok-era? We answer all these questions and more in the latest episode of Let's Talk - a Storyboard18 and Momo Media collaboration.
Watch how jingles manage to create a buzz in Indian advertising
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.