Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Storyboard18 x Momo Media: Let's Talk - Jingles in Indian Advertising
What are jingles? How did it evolve? What's the anatomy of an ad jingle? How do you make jingles that become earworms for millions and transcend generations? What's the future of ad jingles in a TikTok-era? We answer all these questions and more in the latest episode of Let's Talk - a Storyboard18 and Momo Media collaboration.
Watch how jingles manage to create a buzz in Indian advertising
Guest Article: The TIGER who led with vision and integrity - Chander Mohan Sethi
Anita Nayyar, former CEO of Havas Media Group for India and South East Asia, pays tribute to the late Chander Mohan Sethi, former chairman of Reckitt Benckiser (now Reckitt), known for his fierce leadership and clarity of thought.