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Storyboard18 x Momo Media: Let's Talk - Mascots In Indian Advertising
From Asian Paints' Gattu and Amul's moppet to Vodafone's Zoozoos, we explore the charm of mascots in Indian advertising in this episode of Let's Talk - a Storyboard18 and Momo Media collaboration.
The latest mascot that's got the marketing community buzzing is a sleepy, cheeky owl for a D2C coffee brand. But before the owl with an attitude hit us with its sass on digital screens, brand mascots dominated ads from billboards to our telly screens for decades.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
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