Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
WPP's Rob Reilly on humour in advertising, creativity, AI and more
Rob Reilly, chief creative officer, WPP talks about how the A&M industry needs to figure out a way to bring back humour in advertising without shadowing purpose.
Rob Reilly, CCO, WPP in conversation with Storyboard18's Delshad Irani
Artificial Intelligence is the talk of the town. Everyone wants to know more about it, use it and be surprised by it. AI is the next big thing. It will transform work culture and streamline a lot of processes. In the creative industry, AI will have a significant impact in the years to come. Everyone from head honchos to junior staff is just as excited as anyone to witness the potential AI packs. Some might even be scared to lose their jobs. Rob Reilly, global chief creative officer, WPP caught up with Storyboard18’s editor Delshad Irani at the Cannes Lions International Festival of Creativity to talk about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.
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SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.