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creator-economy

CREATOR ECONOMY

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Centre empanels 8 influencer agencies, outreach spend still at zero

Brand Makers

Payment delays plague influencer marketing agencies as major brands lag behind

Digital

WAVES Bazaar enabled content deals worth Rs 1,300 cr: Sanjay Jaju reveals at IICT inauguration

How it Works

Union I&B Minister Ashwini Vaishnaw and Maharashtra CM Devendra Fadnavis inaugurate IICT Campus in Mumbai

How it Works

Prasar Bharati, Maha Govt, MFSCDC join hands to develop creative media ecosystem in Malad

How it Works

"One of the finest campuses of the country": Ashwini Vaishnaw inaugurates India’s first IICT Campus in Mumbai

Digital

Stakeholders warn of chilling effect as SC eyes new online speech laws

Digital

Meta, YouTube’s crackdown on unoriginal content to reshape creator economy; advertisers back pivot to authenticity

Digital

After YouTube, Meta crackdowns on 'unoriginal content'; removes 10 million fake Facebook profiles

Advertising

From Cancelled to Clipped: Samay Raina’s India’s Got Latent resurfaces, but will brands buy the redemption arc?

#throwback

Paytm slashes marketing and promo expenses to Rs 659 crore in FY25

about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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