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creator-economy
CREATOR ECONOMY
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Brand Marketing
Creator earnings to rise 10–15% annually as influencer marketing heads to Rs 4,500 crore
How it Works
Tanmay Bhat: Cancellation to comeback - how to crack longevity in the creator economy
Brand Marketing
Raj Shamani's House of X reality check: Can Indian influencers build sustainable brands?
Brand Marketing
54% of D2C brands spend up to 25% of marketing budgets on influencers
How it Works
Sebi bans finfluencer Avadhut Sathe, impounds Rs 546 crore for running unregistered advisory
How it Works
From viral debut to viable business: The make-or-break test for Kusha Kapila's UnderNeat
Brand Marketing
GCC’s Creator Boom: And Why Brands Can’t Ignore It
How it Works
OnlyFans beats Apple, Nvidia, Google, Meta, and Microsoft in revenue generated per employee
Brand Marketing
From Villages to Viral: When creators put hidden gems on the tour‑ist trail
How it Works
Betting on themselves: The rise of India’s moonlighting creators