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How it Works
Explained: Why Netflix Chose to Remove Choice
How it Works
How Christmas became big business — and why Coca-Cola still owns the season
How it Works
Explained: Why Apple Stores Don’t Feel Like Stores — and Why You End Up Buying Anyway
How it Works
Explained: Why Ordering at McDonald’s Is Designed to Make You Stop Thinking
How it Works
Explained: What the Oscars-YouTube deal means for global entertainment, TV and streaming
How it Works
Pantone announces Color of the Year 2026: What it indicates for brands and why the exercise continues
How it Works
Explained: Why celebrity-branded real estate and office towers are suddenly everywhere
How it Works
EXPLAINED: ‘Rage Bait’ is Oxford’s Word of the Year, but what does it really mean?
How it Works
Why everyone is suddenly talking about personality rights
How it Works
Explained: Morality Clauses and the New Fault Lines of India’s Influencer Economy