INDRANI BOSE

How it Works

Esports celebrities are going to be superstars of the future: KRAFTON’s Srinjoy Das

KRAFTON is addressing BGMI as a cultural session for the first time, says Srinjoy Das, Associate Director, Marketing, KRAFTON India.

Quantum Brief

ITC's Ali Harris Shere on combining "two fantasies" - SRK and Dark Fantasy

With the Har Dil Ki Fantasy campaign featuring Bollywood star Shah Rukh Khan, ITC’s Sunfeast Dark Fantasy range seeks to connect across multiple consumer segments.

Quantum Brief

How Tata Tea spun a yarn of cultural pride this Independence Day with Desh ke Dhaage campaign, reveals Puneet Das

Tata Tea Premium celebrates the art form of handlooms through the Desh Ke Garv initiative and chooses iconic singer Usha Uthup as the voice of the Desh Ke Dhaage campaign.

Quantum Brief

Will you drink oat milk if Ajinkya Rahane tells you to? OATEY's founders seem to think so

Ajinkya Rahane, who has come on board as investor and brand ambassador is expected to play a crucial role in persuading consumers to make the shift to healthy beverages.

Quantum Brief

Male grooming is not the realm of the urban elite only, says Ashwin Moorthy of Godrej Consumer Products

Godrej Consumer Products' #KisanFashion campaign aims to challenge stereotypes and showcase the evolving landscape of men's grooming in rural areas.

Quantum Brief

How an Indian liquor maker is trying to make brandy cool

People don’t drink brandy; they drink Mansion House, says Ahmed Rahimtoola of Tilaknagar Industries. Mansion House sold 7.6 million cases and grew 38 percent last financial year over the previous year, signalling more takers for brandy.

Quantum Brief

Health needs to be democratised, made accessible: Sriram Padmanabhan of Danone India

Protinex, the flagship brand of Danone has recently launched the second season of its health awareness initiative, Protinex Protein Abhiyaan. This initiative is designed to educate consumers about the importance of protein consumption for better health and well-being.

How it Works

Festive quarter fuel: AdEX to increase by 20% during H2 2023

H2 ad spends will be consistently driven by FMCG, travel & tourism, durables, mobiles/telecom, retail, ecommerce, cement, and wires & cables. New categories like electric mobility will be big on advertising.

Quantum Brief

Wakefit.co rebrands to showcase innovative home solutions for “Progressive Yet Practical” audience

The brand unveils its new identity, The Infinity Home, as it aims to simplify living across every life stage. The Infinity Home signifies the infinite possibilities that can be unlocked within a home, with the right home solutions offerings.

Quantum Brief

By 2025, intimate wear category in India estimated to touch $8.5 billion: Khatija Lokhandwala of Zivame

To tap this opportunity, Zivame plans to penetrate into Tier 2 and 3 markets. Its latest campaign is an attempt to normalise conversations around intimate wear, and one which focuses on inclusivity.