Star Sports lands in boycott controversy over comedian Munawar Faruqui’s presence in IPL
Stand-up comedian Munawar Faruqui, who was arrested and released on bail in 2021 for allegedly hurting religious sentiments, featured in Star Sports’ coverage of the May 12 IPL match between Mumbai Indians and Gujarat Titans. His presence led several Twitter users to call for boycott of Star Sports India.
IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu
Dentsu Creative's Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.