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What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, we have Mohua Das Gupta head – marketing, Tata CLiQ Luxury. She talks at length about how modern marketers are now empathetic, thoughtful, and mindful more than ever before. Gupta also talks about the power of the metaverse and the importance of adapting to changes.

Gupta is a marketing leader with over 15 years of experience in building solid brands across industries. She has extensive experience in leading strategic marketing including brand strategy, research, mining, consumer insights, working on new product launches, media planning, designing brand positioning and campaign development with RoI driven approach to deliver business impact. Gupta has led marketing for brands across luxury, premium and mass portfolios across varied industries namely, e-commerce and retail. Prior to Tata CLiQ Luxury, Gupta has worked with brands like Myntra, Arrow, and Amante. She also has worked with ad agencies like Ogilvy and McCann. 

Watch the full episode here. 

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Marketing Recoded – Season 2 ft. Tata CLiQ Luxury’s Mohua Das Gupta

What does it take to be a modern marketer?  Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.

In this episode, we have Rahul Gandhi, chief marketing officer, iD Fresh Food. He talks at length about the traits every modern marketer should possess; overrated things in marketing today; and how Siri saves his day. 

Talking about his job as a marketer, Gandhi says, “The first thing that we do is we understand what the consumer wants. We also understand the offerings of our competitors. Then we find out what is unique about our offering or our position in the category. Then, we communicate our positioning to the consumers.”

He adds, “Post that, we understand the media habits of the consumers. Then, we get on to developing new products which the consumers might latch on to in the future.”

He also shares important skills every modern marketer must possess. As per Gandhi, the first skill is to be assembling a lot of information, which includes internal as well as external, and then arrive at a decision. The second skill is to deal with ambiguity. He explains, “Once you assimilate a lot of information, you realize that a lot of information is incomplete or inaccurate which gives rise to ambiguity. Dealing with ambiguity and still making decisions is one skill or trait.”

The third skill according to him is to prioritise. "Because, there is so much happening in the field of marketing, and everything done involves time, effort, and money. If things are not properly prioritised, time, effort and money would be spent on something that would not work."

Gandhi was previously head of marketing for the snacks, noodles, and pasta businesses at ITC Foods.  

Watch the full video here.

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Marketing Recoded – Season 2 ft.  iD Fresh Food's  Rahul Gandhi

What does it take to be a modern marketer?  

Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.

In this episode, we have Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, talk at length about traits that every modern marketer should possess. She also shares her views on some of the most overrated things in the marketing industry today. According to Rathor, "marketers are growth architects and catalysts of change." Rathor is with PepsiCo India since 2019. She has also worked with legacy brands like Marico, ITC, and Amazon. 

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Marketing Recoded – Season 2 ft. PepsiCo India's Saumya Rathor

What does it take to be a modern marketer? 

Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.

In this episode, watch Santosh Iyer, vice president – marketing & sales, and MD designate, Mercedes-Benz India talk about why crisis is the best time to change and how marketers should leverage opportunities during tough times. The German luxury carmaker promoted Iyer as the managing director & CEO of the Indian operations in August 2022. His new role is effective from January 1, 2023. He has been heading the marketing and customer service efforts of the brand in India for close to seven consecutive years. 

With two decades of diverse experience in the Indian automobile domain, Iyer has worked across functions including sales, marketing, retail, customer service, and corporate affairs.

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Marketing Recoded – Season 2 ft. Mercedes-Benz India's Santosh Iyer

What does it take to be a modern marketer?
 
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
 
Watch Anil Viswanathan, MD, Vietnam, & Southeast Asia, Mondelez International, sharing what it takes to be a modern marketer; why listening to your gut is not sound advice at work & more. Prior to this, Viswanathan was the vice president – marketing of Mondelez International. He managed the end-to-end delivery of the entire Indian brand portfolio including equity, innovation, and activation. Viswanathan also closely looked at consumer insights and analytics practices for the company.

Watch the full interview here: 

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Marketing Recoded – Season 2 ft. Mondelez International's Anil Viswanathan

What does it take to be a modern marketer?

Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Amrita Shinde, head of brand marketing, Sugar Cosmetics, shares marketing tips and tricks that she picked up during the pandemic, professional advice that she swears by, and more. Listen in.

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MARKETING RECODED