Marketing Recoded – Season 2 ft. PepsiCo India's Saumya Rathor

Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, talk at length about traits that every modern marketer should possess and more.

By  Storyboard18Jan 6, 2023 6:01 PM
Marketing Recoded – Season 2 ft. PepsiCo India's Saumya Rathor
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India

What does it take to be a modern marketer?

Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.

In this episode, we have Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, talk at length about traits that every modern marketer should possess. She also shares her views on some of the most overrated things in the marketing industry today. According to Rathor, "marketers are growth architects and catalysts of change." Rathor is with PepsiCo India since 2019. She has also worked with legacy brands like Marico, ITC, and Amazon.

First Published on Jan 6, 2023 5:49 PM

More from Storyboard18

Brand Makers

Personalisation is first and foremost a people problem: BCG's Mark Abraham and Aarav Singhal

Personalisation is first and foremost a people problem: BCG's Mark Abraham and Aarav Singhal

Brand Makers

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

Brand Makers

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

Watch Listen

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

Watch Listen

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL

Watch Listen

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Watch Listen

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Watch Listen

Ogilvy global CEO Devika Bulchandani, Piyush Pandey, Shubhranshu Singh at GPS 2025: Advertising titans champion joy as a brand purpose

Ogilvy global CEO Devika Bulchandani, Piyush Pandey, Shubhranshu Singh at GPS 2025: Advertising titans champion joy as a brand purpose