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Tata Consumer Products, announced the re-appointment of Wavemaker as its media agency partner starting financial year 2025. The agency was awarded the account in a multi-agency pitch. This partnership will cover the strategic planning and execution of Tata Consumer Products’ media mandate in India, for the upcoming financial year.

Wavemaker is the incumbent media agency for Tata Consumer Products and will continue to spearhead dynamic media planning and execution across TV, Print, Radio and Digital channels for brands across Businesses in India like Packaged Beverages, Foods, Ready to Drink, Tata Soulfull and Organic India, spread across Bangalore, Mumbai and Delhi.

TCP had last called the pitch in 2021. 

Commenting on the announcement, Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products, said, " Tata Consumer Products has been at the forefront of delivering hyper-local, hyper-personalized and technology-driven marketing initiatives, achieving exceptional impact across diverse markets. We are excited to continue on this journey and our partnership with Wavemaker as our media partner.”
The media mandate includes end-to-end management of traditional and digital media planning and buying, aimed at driving greater synergies across Tata Consumer Products’ diverse brands, including Tata Tea and variants, Tata Salt and premium salts, Tata Sampann, Tata Coffee Grand, Tetley Green Tea, Tata Soulfull, Himalayan water, Tata Gluco plus, among others.

Speaking about the win, Ajay Gupte, CEO – South Asia, Wavemaker said, “We are honoured to be re-appointed as the media partner for Tata Consumer Products. Collaborating with such a respected brand presents a significant responsibility. Tata Consumer Products' strong emotional connections with its audience inspire us to leverage our expertise in media and consumer engagement. Continuing on our long standing partnership, we are dedicated to crafting innovative campaigns that align with their brand mission, sparking meaningful conversations and excitement. Together, we aim to enhance Tata Consumer Products' legacy as an industry leader and create impactful experiences that resonate

Tata Consumer Products re-appoints Wavemaker as its media agency

The Director of Marketing, Vikram Chandratrey of Mondelez International has joined Tata Consumer Products Limited for the ready to drink category. He was the director of marketing for Indonesia and head of innovation and equity for SEA. 

Chandratrey has been appointed vice president of marketing for the ready-to-drink (RTD) category at Tata Consumer Products (TCPL) in India. Effective September 16, Chandratrey has relocated from Jakarta to Gurugram, India to oversee the marketing of brands such as Himalayan Water, Tata Gluco+, and Tata Copper+.

Chandratrey has been replaced by Lucas Levy, former marketing head for Dove Hair in Southeast Asia at Unilever. Levy will be the regional marketing head. 

Chandratrey was associated with Mondelez International since more than 11 years. He worked closely on products such as Cadbury and Oreo. 

Mondelez’s Indonesia marketing head joins Tata consumer products

TATA CONSUMER PRODUCTS