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Advertising
How Airtel’s “Live Every Moment” campaign strengthened top-of-mind recall among consumers
Advertising
When Mentos lit the spark: The classroom ad that revived a brand
Brand Makers
Uniting two nations, one shoe fix: The story behind Fevikwik’s ‘Todo Nahi Jodo’
Advertising
Greenply’s ‘Janam Janam Ka Saathi’: The campaign that defined the brand
Advertising
When Happydent Palace beamed its way to Cannes Lions glory
Brand Makers
When Hexit’s ‘How to Kill a Mosquito’ brought glory to India at Cannes Lions
Advertising
Remember the times when ZooZoos were all the rage?
Advertising
Google’s Reunion Ad: A heartwarming tale that moved many
Advertising
How Fevicol egg advertisement was a ‘turning point’ in the brand’s creative journey
Advertising
How Pepsi’s ‘Nothing Official About It’ campaign stole the 'thanda' from Coca-Cola
