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Smells like a first: India approves its debut scent trademark, opening new branding frontiers

Brand Marketing

Delhi High Court declares Hermès’ Birkin shape and three other marks as well-known Trademarks

Brand Marketing

Brand vs Bollywood: Delhi HC restrains use of ‘BroCode’ as film title over trademark clash

Brand Marketing

Delhi HC backs WOW Momo in trademark battle, bars ‘WOW Burger’ for brand infringement

Brand Marketing

Bombay HC bars cab operators from using Reliance’s ‘Jio’ trademark

Brand Marketing

Delhi HC sides with Mattel, bars local firm from using ‘Barbie’ trademark

Brand Marketing

Amazon wins interim relief as SC dismisses Lifestyle Equities’ plea in Rs 340 crore trademark battle

Brand Marketing

Delhi HC sends Ambuja–JSW ‘Kawach’ trademark row to mediation

Brand Marketing

Ahmedabad court rules in favour of Volvo in 30-year trademark battle

Brand Marketing

Delhi HC hears Parle Agro vs PepsiCo in India’s ‘Fizz’ trademark battle

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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