Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
80% digital marketers highlight importance of timing in campaign effectiveness: Report
The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025
For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India. (Representative Image: via Unsplash)
According to research conducted by VDO.AI, over 80% of digital marketers highlight the importance of timing in campaign effectiveness. VDO.AI, has unveiled the Global 2025 Marketing and Campaign Planning Calendar to equip marketers with a well-structured blueprint to identify key moments, stay ahead of industry trends, and craft impactful campaigns that engage their audiences effectively.
The digital advertising landscape continues to evolve, with global digital ad spending projected to reach $798.7 billion in 2025. For Asia-Pacific, it is anticipated that ad spends will increase by 5.8 percent, with AI-driven ad placements contributing to the increase in digital ad spend in markets like India.
Amitt Sharma, CEO at VDO.AI, shared his vision for the launch: “Our 2025 Marketing and Campaign Planning Calendar is more than a resource—it’s a strategic ally for marketers aiming to create meaningful connections. By understanding and anticipating key moments, brands can not only stay relevant but also lead the narrative in their industries.”
From a media channel standpoint, the Dentsu Global Ad Spend Forecasts report highlights that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2 percent in 2025 (8.8 percent three-year CAGR to 2027) to reach $513.0 billion and capture 62.7 percent of global ad spend. Significant growth is anticipated across key digital segments, with retail media leading the way at +21.9 percent year-over-year (19.7 percent three-year CAGR to 2027) as advertisers capitalize on the high value of retailer consumer data and increasingly invest in offsite advertising, including connected TV.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.