Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
California bans loud ads on streaming platforms
The legislation aims to address a growing number of complaints about commercials airing significantly louder than the shows and movies they interrupt.
(Image Source: iStock)
California Governor Gavin Newsom has signed a law banning excessively loud advertisements on major streaming platforms, including Netflix, Hulu, and Amazon Prime, according to media reports.
The legislation aims to address a growing number of complaints about commercials airing significantly louder than the shows and movies they interrupt. Modeled after a 2010 federal law that capped ad volumes for cable and broadcast TV, the new law extends these protections to streaming services for the first time.
State Senator Tom Umberg said the proposal was inspired by his legislative director, Zach Keller, who noted loud streaming ads disturbed his infant daughter.
The Motion Picture Association and Streaming Innovators Alliance — representing Disney, Amazon, Paramount, Netflix, and others — initially opposed the law, arguing that streaming ads come from multiple sources, making regulation difficult.
“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.