Advertising
Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?
California bans loud ads on streaming platforms
The legislation aims to address a growing number of complaints about commercials airing significantly louder than the shows and movies they interrupt.
(Image Source: iStock)
California Governor Gavin Newsom has signed a law banning excessively loud advertisements on major streaming platforms, including Netflix, Hulu, and Amazon Prime, according to media reports.
The legislation aims to address a growing number of complaints about commercials airing significantly louder than the shows and movies they interrupt. Modeled after a 2010 federal law that capped ad volumes for cable and broadcast TV, the new law extends these protections to streaming services for the first time.
State Senator Tom Umberg said the proposal was inspired by his legislative director, Zach Keller, who noted loud streaming ads disturbed his infant daughter.
The Motion Picture Association and Streaming Innovators Alliance — representing Disney, Amazon, Paramount, Netflix, and others — initially opposed the law, arguing that streaming ads come from multiple sources, making regulation difficult.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.