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Colgate's ad spending up by 17.8% in Q2 FY25, net profit jumps to Rs 395 crore
Colgate reported 10% year-on-year topline growth for the quarter ended September 30, 2024, with domestic revenues growing by 10.5%
Colgate increased its advertising spend by 17.8% between July and September quarter FY2025.
Colgate-Palmolive (India) Limited announced its financial results for the second quarter of the fiscal year 2024-25. The oral hygiene care company increased its advertising spend by 17.8% between July and September quarter FY2025.
The company spent Rs 242.72 in advertising in the second quarter of FY2025 compared to Rs 206 crore in the corresponding quarter last year with increased support behind both brand and category development actions. At the same time, the company increased its investment in delivering perceivably superior products to consumers.
The Indian arm of the US-based personal care product reported a net profit after tax (PAT) of Rs 395.1 crore in Q2 FY25 compared to Rs 340.1 crore in Q2 FY24, a growth of 16.2%. This includes one-off credit related to interest on income tax refunds received during the quarter.
The company reported 10 percent year-on-year topline growth for the quarter ended September 30, 2024, with domestic revenues growing by 10.5 percent. Net sales increased to Rs 1,609.2 crore from Rs 1,462.4 crore with all parts of the portfolio reporting strong consistent growth momentum.
According to Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India), toothpaste achieved high-single-digit volume growth on the back of brands- Colgate Maxfresh and Colgate Strong Teeth.
Narasimhan added, "Toothbrush continued to grow at double digits with rapid premiumization. We expect continued difficult market conditions but remain committed to leveraging our very strong P&L which allows us to continue to invest behind superior products and advertising".
Colgate-Palmolive shares were down 3.37 percent at Rs 3,221.65 on Thursday at 2:08 pm on BSE.
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