Advertising
Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back
The Tamil Nadu Highways Department has instructed all the district collectors to remove advertisement boards that have been installed within the right of way of highway roads, stated a media report.
As mentioned by the Coimbatore Consumer Cause Secretary K. Kathirmathiyon, the directive was issued based on the consumer body raising the issue with the department.
As mentioned in the report, Kathirmathiyon had highlighted that R. Selvaraj, Highways Secretary had emphasised a December 29, 2016 order which prohibited advertisement boards within highway boundaries and medians. Further, it mandated cancellations of permissions that were already granted.
Further, the Coimbatore Consumer Cause Secretary had stated that such advertisements had appeared on the roads, which violated the norms set by the Indian Road Congress. While the Union Government had banned such ads, the State Government had implied to issue a No-Objection Certificate (NOC) for the placement of the ads. However, the ads got permitted without an NOC.
An unmissable platform for decision-makers and innovators, the Global Pioneers Summit in March 2025 is all about exchanging ground-breaking ideas and building connections that matter. Hear from visionary leaders like Prabha Narasimhan, MD and CEO, Colgate-Palmolive (India), on how to unlock the power of transformative creativity in organizations.
Read MoreTo be held in March 2025, the Global Pioneers Summit is a celebration and exploration of the transformative potential of creativity, empowering individuals and businesses to craft a future that resonates with purpose and vision.