District collectors instructed to remove advertisement boards on highway roads

The Coimbatore Consumer Cause Secretary K.Kathirmathiyon had stated that such advertisements had appeared on the roads, which violated the norms set by the Indian Road Congress.

By  Storyboard18| Jan 17, 2025 12:29 PM
As mentioned by the Coimbatore Consumer Cause Secretary K.Kathirmathiyon, the directive was issued based on the consumer body raising the issue with the department. (Image Source: Mera hoardings)

The Tamil Nadu Highways Department has instructed all the district collectors to remove advertisement boards that have been installed within the right of way of highway roads, stated a media report.

As mentioned by the Coimbatore Consumer Cause Secretary K. Kathirmathiyon, the directive was issued based on the consumer body raising the issue with the department.

As mentioned in the report, Kathirmathiyon had highlighted that R. Selvaraj, Highways Secretary had emphasised a December 29, 2016 order which prohibited advertisement boards within highway boundaries and medians. Further, it mandated cancellations of permissions that were already granted.

Further, the Coimbatore Consumer Cause Secretary had stated that such advertisements had appeared on the roads, which violated the norms set by the Indian Road Congress. While the Union Government had banned such ads, the State Government had implied to issue a No-Objection Certificate (NOC) for the placement of the ads. However, the ads got permitted without an NOC.

First Published onJan 17, 2025 12:16 PM

SPOTLIGHT

Brand MakersDigital Entertainment Summit 2025: The Highlights

The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.

Read More

In Photos: At DES 2025, India charts ambitious course for digital entertainment leadership

At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.