Patanjali ad case: 'Supreme Court expresses disappointment over IMA's 'Minuscule' apology

The SC bench has now given one week to the IMA President to submit physical copies of 20 editions of the daily in which the apology was published.

By  Storyboard18| Aug 28, 2024 11:23 AM

Supreme Court of India came down heavily on Indian Medical Association (IMA) President RV Asokan in the Patanjali misleading advertisement case.

The apex court was disappointed over the size of the "apology" advertisement that appeared in The Hindu newspaper.

The court observed that the IMA's apology was "illegible" due to minuscule font size.

"You just see the size of the publication. We have said that we can't read it. It is less than 0.1 m, if you have any objection then tell us. We aren't able to read this," a bench of Justice Hima Kohli and Sandeep Mehta said.

The apology was issued in response to Asokan's statements made during an interview with PTI news agency. He said it was "unfortunate" that the SC had slammed the IMA, leading to demoralization of doctors.

The SC bench has now given one week to the IMA President to submit physical copies of 20 editions of the daily in which the apology was published.

The SC was hearing a case filed by the IMA President against Patanjali Ayurved, Baba Ramdev, and Acharya Balkrishna for publishing deceptive advertisements that targeted evidence-based medicine.

First Published onAug 28, 2024 11:23 AM

SPOTLIGHT

Brand MakersDil Ka Jod Hai, Tootega Nahin

"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."

Read More

The new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising

From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.