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Research reports are not ads, clarifies SEBI
SEBI has clarified that research reports are not classified as advertisements unless they specifically promote products or services provided by the research analyst.
SEBI had undertaken an inspection of BSE between February 2021 and September 2022, and thereafter issued a show cause notice.
The Securities and Exchange Board of India (Sebi) clarified on Thursday that research reports and recommendations provided by research analysts (RAs) are not considered advertisements, unless they contain promotional material for products or services offered by the analysts, as per reports.
This announcement follows queries Sebi received regarding the applicability of advertisement code provisions on research reports issued by RAs.
According to a Sebi circular, the advertisement code applies to communications such as pamphlets, circulars, brochures, notices, or any other literature designed for publication in print or electronic media. This includes displays on platforms like newspapers, magazines, hoardings, or various audio-visual channels like television and motion pictures.
The regulator underscored that a research report, regardless of how it reaches an investor or potential investor, will be treated as an advertisement only if it explicitly or implicitly promotes products or services offered by the research analyst.
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The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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