Agency News
Why advertising agencies can no longer afford single-sector dependence

Diageo, a global leader in beverage alcohol, has strengthened its creative mandate with Enormous Brands, an ad agency. As its creative partner, Enormous Brands will continue to manage brand strategy, creative solutions leading to mainline, digital & on ground executions.
As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature from the prestige segment; Singleton and Tanqueray from the Reserve portfolio, Enormous Brands will additionally manage the creative mandate for Don Julio, the icon of luxury in India.
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.