Brand Makers
Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa
Digidarts, a performance marketing agency with over a decade of experience, has secured the digital mandate for Dabur, a FMCG brand.
The FMCG (Fast-Moving Consumer Goods) sector stands as a cornerstone of economic growth, marked by rapid consumption cycles, evolving consumer preferences, and immense market potential, stated the company in a statement.
Following this momentum, Digidarts has partnered with Dabur, to leverage this growth driven by urbanization, rising incomes, and digital transformation.
Siddhartha Vanvani, CEO of Digidarts, expressed his enthusiasm for the partnership, stating, “Collaborating with a powerhouse brand like Dabur is a significant milestone for us. We at Digidarts leverage our skills with the values of the organization that we work with. This partnership is not just about marketing—it’s about storytelling that resonates across generations.”
As part of this engagement, Digidarts will focus on building and executing 360 performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms.
Read More: DS Group awards social media & performance marketing mandate to Brand Catapult for Läderach India
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreAt the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.