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GroupM secures global media partnership with Electronic Arts
"Thrilled to announce GroupM has been selected as Electronic Arts (EA)'s global media agency partner," GroupM stated in a LinkedIn post.
With this collaboration, EA is set to benefit from GroupM’s extensive media planning and buying capabilities, further solidifying its position as a leader in the gaming industry.
GroupM has been selected as the global media agency partner for Electronic Arts (EA). The agency announced this partnership through a LinkedIn post. "Thrilled to announce GroupM has been selected as Electronic Arts (EA)'s global media agency partner," GroupM stated.
This partnership signals a new era of collaboration between data-driven media strategy and cutting-edge gaming experiences.
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By combining GroupM’s expertise in audience engagement with EA’s extensive portfolio of interactive entertainment, the partnership aims to strengthen connections between EA’s gaming franchises and its global fanbase. Leveraging advanced data analytics and innovative media strategies, GroupM will work to enhance EA’s outreach, ensuring its games resonate with players worldwide.
"This partnership marks an exciting new chapter as we combine EA's interactive entertainment expertise with our data-driven approach to engage players worldwide. Together, we'll help maximize fan connections across EA's incredible portfolio," GroupM said in a statement.
With this collaboration, EA is set to benefit from GroupM’s extensive media planning and buying capabilities, further solidifying its position as a leader in the gaming industry. As gaming continues to evolve, this partnership is expected to drive impactful campaigns that resonate with both casual and dedicated gamers alike.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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