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Kenvue concludes its APAC media pitch; appoints Publicis Media as its agency
The media account was earlier handled by IPG.
In early 2024, FCB and BBDO were added to Kenvue's creative agency roster, stated the media report. (Image source: Facebook)
Kenvue, which was previously Johnson & Johnson's consumer arm, concluded its APAC media pitch, which began in early 2024. The consumer health company appointed Publicis Media as its media agency, which was earlier handled by IPG, stated a report. R3, a global independent marketing consultancy, were handling the pitch.
In early 2024, FCB and BBDO were added to Kenvue's creative agency roster, the MI report added.
In late 2021, Johnson & Johnson (J&J) announced its decision to separate the company's consumer health business, and create a new publicly traded company. In September 2022, J&J first announced the name Kenvue, which was inspired by two ideas: 'Ken', which means knowledge, and 'vue', which means referencing sight.
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