Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Madison Media Alpha wins Media AOR for Zouk
The appointment comes at a time when Zouk’s high-impact brand campaign already live across major platforms, including the ongoing IPL, Connected TV, Google and Meta.
The agency will manage the brand’s traditional and digital media mandates, helping Zouk scale its presence across key consumer touchpoints.
Madison Media Alpha, a unit of Madison World, has been appointed as the Media AOR for Zouk following a multi-agency pitch. The agency will manage the brand’s traditional and digital media mandates, helping Zouk scale its presence across key consumer touchpoints.
The appointment comes at a time when Zouk’s high-impact brand campaign already live across major platforms, including the ongoing IPL, Connected TV, Google and Meta. The campaign marks a significant media push for Zouk as it looks to expand its footprint and connect with younger, style-forward, and conscious consumers at scale.
Disha Singh, Co-founder, Zouk on the association with Madison Media Alpha, says “We’re excited to partner with Madison Media Alpha at a time when Zouk is scaling its brand story through a bold new campaign across IPL, CTV, and digital. With Madison’s strategic thinking and deep media expertise, we look forward to reaching millions of new consumers and solidifying Zouk’s position.”
Vikram Sakhuja, Group CEO, Madison Media & OOH, says “This collaboration is a perfect fit our expertise in creating data-driven, creative media strategies. Our goal is to elevate Zouk's presence and amplify its voice in the market, helping it reach new heights by connecting with conscious consumers who value both fashion and sustainability.”
Also Read: Cofsils hands brand mandate to Lowe Lintas
Zouk is a handcrafted Indian, 100% Vegan lifestyle brand that blends bold Indian prints with modern-day functionality, offering laptop-friendly office bags, slings bags, travel-ready luggage and backpacks.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.