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Ogilvy APAC has introduced unified social media offering under the Social@Ogilvy banner, which combines experts across various divisions into a single, integrated team, stated media reports.
This move touches upon the growing demand for social-first marketing and streamlines Social@Ogilvy's offering across brand strategy, paid social, social commerce and influencer marketing, stated reports.
Social@Ogilvy's head, Jeremy Webb will lead the new team. Daniel Young has been appointed as group managing director, consumer public relations, social and influence for Australia and New Zealand.
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
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