PHD bags global media mandate for Mandai Wildlife Group

Omnicom Media (OM) agency PHD has been appointed as Mandai Wildlife Group’s global media agency of record, overseeing markets including Singapore, Australia, India, Indonesia, the Philippines, Japan, and South Korea.

The remit will be led strategically from Singapore. PHD will be responsible for integrated media strategy, planning, buying, activation, and performance optimisation across all paid media channels.

PHD was selected for its strong strategic thinking, deep understanding of Mandai Wildlife Group’s business and visitor ecosystem, robust data and effectiveness framework, and a collaborative operating model that balances global best practices with strong local executional plans, stated the company in its statement.

Commenting on the appointment, Sumiati Hashim, Managing Director, PHD Singapore, said, “We are honoured to welcome Mandai to our portfolio of leading glocal brands. This appointment reflects Mandai’s confidence in our data-driven approach, powered by our AI-driven marketing intelligence platform, Omni, and our ability to deliver innovative, effective media solutions. We look forward to leveraging Omni’s advanced capabilities to deliver a connected ecosystem that addresses the client’s business challenges, helping them outthink, outpace, and outgrow the competition.”

Belina Lee, Deputy Chief Executive Officer, Mandai Wildlife Group, added, “We’re excited to partner with PHD, whose strategic expertise, global cultural insight, and media know-how support our mission to reach and engage audiences in key markets effectively. Together, we look forward to amplifying awareness for wildlife conservation and driving meaningful impact for people and the planet.”