Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
RK Swamy Ltd, an integrated marketing communications company, went public in March 2024. As outlined in the Company's Prospectus dated March 6, 2024, one of the objects of the IPO was to augment the company’s infrastructure to support marketing by increasing capacity in its Customer Experience Centres (“CEC”).
The company has signed the agreement and commenced the fit out process for setting up an additional capacity for 600 associates. With this, it’s existing 1300-member capacity will be enhanced to 1900 at a consolidated level. It is expected that this new facility will be ready for use in the fourth quarter of Fiscal 2025.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreIndia’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.