Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
GroupM bags smartphone giant Honor's $250 million global media account
From 2025-2028, GroupM will look into Honor's global media strategy and buying business covering China and overseas.
Experts believe the restructuring aligns GroupM more closely with competitors like Publicis Media and Omnicom Media Group, which have already streamlined media operations under unified brand umbrellas.
Following a competitive pitch, WPP's GroupM was appointed by smartphone brand Honor as its global media partner. Further, Honor has handed its China planning business to GroupM from Publicis. The partnership between GroupM and Honor spans a decade beginning in 2014.
From 2025-2028, GroupM will look into Honor's global media strategy and buying business covering China and overseas.
GroupM will also leverage WPP's global resources and talent advantages and further harness AI data technology in order to enhance the brand's marketing strategies, media efficiency and effectiveness.
'A happy man': Suresh Narayanan bids farewell to Nestlé India with 10 life lessons after 44-year career
As he signs off as Chairman and MD of Nestlé India, Suresh Narayanan reflects on his remarkable four-decade journey in the corporate world, sharing powerful life and leadership lessons for the future.