Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis
Apple in talks to boost Siri with Google Gemini AI integration by 2026
The Siri upgrade may feature a customized large language model (LLM) powered by Google’s Gemini chatbot.
US tech giant Apple is reportedly in talks to integrate Google’s Gemini to enhance its AI-powered iOS assistant, Siri.
The Siri upgrade, expected to launch in 2026, may feature a customized large language model (LLM) powered by Google’s Gemini chatbot.
According to media reports, Apple has approached Alphabet Inc., Google’s parent company, about developing a tailored model. Google is reportedly testing a version that can operate on Apple’s servers.
In June, rumors suggested Apple might abandon its plans to build an in-house LLM for Siri and instead seek partnerships with AI leaders like OpenAI’s ChatGPT or Anthropic’s Claude.
While neither Apple nor Google Gemini have officially confirmed the collaboration, both companies have hinted that Gemini integration on Apple devices could be forthcoming, building on their existing Search partnership.
Read More:
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation
Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.