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Co-lead or crown? Tussle for Omnicom–IPG leadership race in India heats up
Arjun Vaidyanathan, who led KPMG India as chief operating officer, has joined One 97 Communications as group head - transformation.
Vaidyanathan started off as a senior manager at Arthur Andersen & Co, and went on to work across Ernst & Young, Royal Bank of Scotland, JP Morgan, and Axis Risk Consulting.
He has implemented several organisation wide strategies and transformation initiatives for financial cost management, revenue enhancement and related organizational changes required for businesses in India, US, Australia, Middle East and Europe. Managed several transactions (M&A, PE, IPO, US Listings).
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
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