How it Works
WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

Bijon Bhushan Nag, who was the founder and chairman of IFB Industries and IFB Agro Industries died on January 28.
He was admitted to a Hospital in Singapore for treatment for the past few months. He was 82 years old.
The company shared that Nag was a “technocrat in the truest sense of the word, and for India, a visionary industrialist devoted to ‘Make in India’.”
From humble beginnings, Nag rose to build a business house that spans across home appliances, precision engineering, alcohol (distilleries and bottling plants) and seafood.
IFB Home Appliances is a division of IFB Industries. It has its manufacturing locations in Kolkata and Verna, Goa. The company has a chain of approximately 530 retail outlets called ‘IFB Point’.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreThe Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.