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JioCinema, India's leading digital entertainment platform, has appointed Ishan Chatterjee as its new Chief Business Officer, as per reports.
Chatterjee's appointment highlights JioCinema's focus on evolving into a tech-driven company, offering innovative and seamless digital experiences for its expanding user base.
In his new role, Chatterjee will lead JioCinema's monetisation strategies, including revenue generation from its sports offerings and growth opportunities for small and medium-sized businesses.
With over two decades of industry experience, Chatterjee joins JioCinema after serving as the Managing Director at YouTube India, where he played a pivotal role in the platform's strategic growth. His career also boasts stints at global giants like Google, McKinsey, and Hindustan Unilever. Chatterjee is an alumnus of The Wharton School and St. Stephen's College, Delhi.
At JioCinema, Chatterjee will collaborate closely with Kiran Mani and other key leadership figures.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.