Kia India appoints Atul Sood as SVP – Sales & Marketing

Kia India announced the appointment of Atul Sood as senior vice president – sales and marketing, effective July 11, 2025. He will report to Joonsu Cho, chief sales officer, Kia India and will lead the brand’s nationwide sales strategy and operations.

Sood brings close to three decades of experience in the automotive industry to Kia, having most recently served at Toyota Mobility Solutions and Services India (TMSS) as president and director.

His proven track record in pan-India business growth, dealer network expansion, and customer-centric innovations positions him as a key driver for bolstering Kia’s leadership position in the Indian market and driving the next phase of growth.

Prior to this, he held roles at Toyota Kirloskar Motors and Toyota Motor Asia Pacific. He holds a PGDM in Marketing from Symbiosis Centre for Management & HRD (SCMHRD, Pune) and a Bachelor’s Degree in Mechanical Engineering from Thapar Institute of Engineering & Technology.

Gwanggu Lee, managing director, and CEO of Kia India said, "We are thrilled to welcome Atul Sood to Kia India family. His deep industry expertise and strategic acumen will be invaluable as we continue to strengthen our market position and enhance customer satisfaction. We look forward to his leadership and contribution in driving the next phase of our growth journey."

Sood said, “I am excited to join Kia India at such a dynamic time in its evolution. Kia has established itself as a forward-thinking and customer-focused brand and its commitment to innovation and customer delight resonates strongly with me. I am looking forward to working with the team to deliver exceptional value and drive sustainable growth across the country.”

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