Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Licious' vice president - marketing Santosh Hegde moves on
Santosh Hegde began his career at Deloitte Consulting India, and went on to work across Marico and Hotstar.
In an exclusive interaction with Storyboard18 in 2023, Santosh Hegde also spoke about the industry size of the meat category, where he stated, "The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Licious dominates a huge chunk of this enormous pie. While the broader meat market has largely been unorganized, online is growing fast as players like us have successfully targeted consumer pain points associated with purchasing meat from local shops. We have effectively communicated superior quality and hygiene practices, which has boosted consumer confidence."
Santosh Hegde, who led Licious as vice president - marketing, has moved on from the company.
He began his career at Deloitte Consulting India, and went on to work across Marico and Hotstar.
Apart from Licious launching new product innovations followed by the brand indulging in celebrity endorsements, in an exclusive interaction with Storyboard18 in 2023, Hegde also spoke about the industry size of the meat category.
He stated, "The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Licious dominates a huge chunk of this enormous pie. While the broader meat market has largely been unorganized, online is growing fast as players like us have successfully targeted consumer pain points associated with purchasing meat from local shops. We have effectively communicated superior quality and hygiene practices, which has boosted consumer confidence."
Read More: We see our role in the (meats) category as Amul’s role in the milk category: Santosh Hegde, Licious
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.