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Meta names Arun Srinivas as the Managing Director and Head for India
The leadership change follows the recent announcement of Sandhya Devanathan taking on an expanded role of leading both India and South East Asia
As part of his new and expanded role, Srinivas will focus on bringing the organization’s business, innovation, and revenue priorities together to serve partners and clients, while continuing to support the long-term growth of Meta’s business and commitment to India. He will spearhead the India charter and strengthen the strategic relationships with the country’s leading brands, advertisers, developers and partners to drive growth for India as a market.
Meta has appointed Arun Srinivas as India Head and Managing Director. "We are appointing Arun Srinivas as the Managing Director and Head for Meta in India. This follows the recent announcement of Sandhya Devanathan taking on an expanded role of leading both India and South East Asia," announced Meta.
As part of his new and expanded role, Srinivas will focus on bringing the organization’s business, innovation, and revenue priorities together to serve partners and clients, while continuing to support the long-term growth of Meta’s business and commitment to India. He will spearhead the India charter and strengthen the strategic relationships with the country’s leading brands, advertisers, developers and partners to drive growth for India as a market.
He will transition to his new role from July 1, 2025, and will continue to report to Sandhya Devanathan.
A post-graduate from IIM Kolkata, Srinivas comes with nearly three decades of experience in sales and marketing leadership roles at companies such as Hindustan Unilever, Reebok, OLA, and investment firm WestBridge Capital.
Srinivas currently serves as the Director and Head of Ads Business in India. Since joining the company in 2020, he has played a pivotal role in leading Meta’s work with the country’s largest advertisers and agency partners focusing on strategic revenue priorities such as AI, Reels, and Messaging.
“As India continues to be at the forefront of economic growth and innovation, we are excited to have Arun at the helm of our efforts in this critical market. Meta in India is leading the way in AI adoption, WhatsApp, and Reels, and Arun’s impressive track record of building high-performing teams, driving product innovation, and fostering strong partnerships makes him the ideal leader to drive Meta’s continued investment in the country. He will continue to work closely with me as we scale the business in India.” – Sandhya Devanathan, Vice President (India and South East Asia), Meta
A few months back, speaking at the Indian Society of Advertisers (ISA) CEO Conference 2025, Arun Srinivas had underscored how AI is reshaping advertising, business messaging, and content consumption.
His keynote provided a deep dive into how AI is not just enhancing Meta’s platforms but also enabling businesses to drive growth, efficiency, and engagement.
Last month, Meta had announced a major reshuffle in its Asia Pacific leadership, appointing Sandhya Devanathan, currently Vice President for Meta India, to additionally head the company’s business across Southeast Asia. This expansion of Devanathan’s role comes as Benjamin Joe, a 14-year veteran at Meta, is set to become the new Regional Vice President for Asia Pacific starting July 2025.
With this expanded role, Devanathan now oversees Meta’s strategic direction across two of its most dynamic and high-growth markets. Both India and Southeast Asia are pivotal in Meta’s vision for the future.
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