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Jonnie Cahill, who led The Heineken Company as chief marketing officer, has joined PepsiCo as senior vice president and CMO, international foods.
Cahill started his career as senior brand manager - Guinness/ Budweiser at Diageo, and was elevated to global marketing manager - Guinness. Then, he joined Telefonica as vice president - communications and sponsorships, and then was elevated to CMO.
Cahill was appointed by The Heineken Company as CMO, where he was promoted to look after the US region as CMO.
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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