Agency News
Why advertising agencies can no longer afford single-sector dependence

Jonnie Cahill, who led The Heineken Company as chief marketing officer, has joined PepsiCo as senior vice president and CMO, international foods.
Cahill started his career as senior brand manager - Guinness/ Budweiser at Diageo, and was elevated to global marketing manager - Guinness. Then, he joined Telefonica as vice president - communications and sponsorships, and then was elevated to CMO.
Cahill was appointed by The Heineken Company as CMO, where he was promoted to look after the US region as CMO.
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.