Agency News
Why advertising agencies can no longer afford single-sector dependence

Laurent Ezekiel, chief marketing and growth officer at WPP and CEO of OpenX — the agency dedicated to the Coca-Cola account — is reportedly stepping down to join Publicis Groupe. While details of his new role have not yet been disclosed, a WPP spokesperson confirmed that his successor will be announced shortly.
Ezekiel’s return to Publicis Groupe follows the ad holding company’s recent win of Coca-Cola’s $700 million North American media business, according to media reports.
Ezekiel began his career at Saatchi & Saatchi as a graduate trainee and then joined UBS as an advertising executive. As the former senior account director at Grey Group, he worked across pan-European accounts working closely with the Grey network before the group was acquired by WPP.
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Then, he joined Publicis Groupe as the senior account director, where he was elevated to president, North America & International for Digitas.
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.