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WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

Laurent Ezekiel, chief marketing and growth officer at WPP and CEO of OpenX — the agency dedicated to the Coca-Cola account — is reportedly stepping down to join Publicis Groupe. While details of his new role have not yet been disclosed, a WPP spokesperson confirmed that his successor will be announced shortly.
Ezekiel’s return to Publicis Groupe follows the ad holding company’s recent win of Coca-Cola’s $700 million North American media business, according to media reports.
Ezekiel began his career at Saatchi & Saatchi as a graduate trainee and then joined UBS as an advertising executive. As the former senior account director at Grey Group, he worked across pan-European accounts working closely with the Grey network before the group was acquired by WPP.
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Then, he joined Publicis Groupe as the senior account director, where he was elevated to president, North America & International for Digitas.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreThe Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.