Brand Makers
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Publicis Groupe appoints WPP Coca-Cola Agency Head Laurent Ezekiel
While details of his new role have not yet been disclosed, a WPP spokesperson confirmed that Laurent Ezekiel's successor will be announced shortly.
Ezekiel’s return to Publicis Groupe follows the ad holding company’s recent win of Coca-Cola’s $700 million North American media business, according to media reports.
Laurent Ezekiel, chief marketing and growth officer at WPP and CEO of OpenX — the agency dedicated to the Coca-Cola account — is reportedly stepping down to join Publicis Groupe. While details of his new role have not yet been disclosed, a WPP spokesperson confirmed that his successor will be announced shortly.
Ezekiel’s return to Publicis Groupe follows the ad holding company’s recent win of Coca-Cola’s $700 million North American media business, according to media reports.
Ezekiel began his career at Saatchi & Saatchi as a graduate trainee and then joined UBS as an advertising executive. As the former senior account director at Grey Group, he worked across pan-European accounts working closely with the Grey network before the group was acquired by WPP.
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Then, he joined Publicis Groupe as the senior account director, where he was elevated to president, North America & International for Digitas.
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